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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through June 30


Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2017

Read Our Reviews
All Plans Available on Amazon

Free Jewelry Store Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.



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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • FREE 30 Page Sample Private Placement Memorandum
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $150,000 for the development of a jewelry store while showcasing the expected financials and operations over the next three years. Jewelry Store, Inc. (“the Company”) is a New York based corporation that will provide a substantial inventory of jewelry products and jewelry related services to customers in its targeted market. The Company was founded in 2009 by John Doe.

1.1 Products and Services

The primary source of revenue for the Company will come from the direct retail sale of silvery, gold, and platinum jewelry which may or may not contain precious stones. Mr. Doe is currently sourcing a number of inventories from wholesalers so that the business will have an extensive collection to offer to its customer base. Jewelry Store, Inc. will also generate secondary streams of revenue from jewelry repair and customization services, which will be provided on site. This is an important revenue center for the business as the income produced from these services carries very high margins. The third section of the business plan will further describe the services offered by the Jewelry Store.

1.2 The Financing

Mr. Doe is seeking to raise $150,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Jewelry Store’s mission is to become the recognized leader in its targeted market for providing outstanding jewelry inventories and jewelry related services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the jewelry industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Jewelry Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Jewelry Store requires $150,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Jewelry Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Jewelry Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the jewelry products and related services offered by the Jewelry Store.

3.1 Sales of Jewelry

As stated in the executive summary, the primary revenue source for the business will come from the direct sale of jewelry inventories to the general public. Mr. Doe is currently sourcing a number of wholesalers and brand name jewelry distributors that will provide the Company with its initial inventories of watches, bracelets, rings, earrings, and other jewelry products that are in demand. These products will be made from the highest quality metals including sterling silver, gold, and platinum. The Company will also carry a number of jewelry products that feature precious stones such as diamonds, rubies, emeralds, sapphires, and other rare stones. Approximately 80% of the Company’s revenue will come from the sale of jewelry products.

3.2 Jewelry Services

The Company’s secondary source of revenue will come from providing jewelry related services to its customer base. These services will include jewelry piece resizing, watch repairs, polishing, and other services commonly associated with jewelry maintenance. This is a very important source of revenue for the Company as the income generated form these services carries very high margins.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the jewelry industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. The final concern for the business is the pricing structure and supply chain management that is common in the diamond industry. It is no secret that the jewelry (especially the diamond) business has been occasionally riddled with controversy and problems. The distribution portion of the industry historically has operated on an oligarchy system, with De Beers controlling a significant portion of the market. In the mid 1980s, De Beers controlled more than 90% of the aggregate known diamond supply. Today, the company only controls a 45% to 50% market share. This is primarily attributed to the fact that many diamond mining companies have started operations, and have begun to release diamond into the open market at prices that are below De Beers. These miners are focusing on areas of Canada which have been found to have significant diamond deposits. Many market analysts expect that the market for diamonds has now been irrevocably changed, and the supply of diamonds to the open market will act in a free market capacity as more agents enter the market.

4.2 Industry Analysis

The jewelry industry is one of the United States’ most exclusive industries with a relatively small number of supplies providing jewelry to the entire market. As of the last economic census, there are approximately 9,000 businesses that deal specifically with the sale of jewelry on both a wholesale and retail level. For each of the last five years, the industry has generated more than $54 billion dollars a year of revenue, and provides jobs to more than 70,000 people. Each year, approximately $2 billion dollars of payrolls are disbursed to these employees. The industry has had strong growth over the last ten years as the wealth of the average American has increased significantly. Demand for specialized jewelry products increased due to this increase in American wealth. However, with the current economic climate, Management anticipates that the growth of this industry will substantially slow over the next 12 to 18 months.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Jewelry Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

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5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Jewelry Store to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Jewelry Store will also use an internet based strategy. This is very important as many people seeking local retailers, such as jewelers, now the Internet to conduct their preliminary searches. Mr. Doe will register the Jewelry Store with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will feature information regarding the Company’s inventories, its location, and hours of operation. In the future, e-commerce functionality may be included in this website so that the Company can generate sales from outside of its brick and mortar retail location. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the jewelry and jewelry services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget



6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Jewelry Store, Inc. will have an annual revenue growth rate of 8% per year.

  • • The Owner will acquire $150,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Jewelry is a non-essential and expensive item, and during economic recessions, Mr. Doe fully expects that the revenues of the business will decline. However, the high margin income generated from each sale coupled with the high margin income from the sale of jewelry related services will allow the business to remain profitable and cash flow positive.

7.3 Source of Funds


7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

 

7.7 Balance Sheet

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7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis