Free iPhone App Developer Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
- All plans are updated for 2013!
1.0 Executive Summary
The purpose of this business plan is to raise $150,000 for the development of an iPhone app development company that will sell applications specific for the Apple iPhone. This business plan will also showcase the expected financials and operations over the next three years. iPhone App Developer, Inc. (“the Company”) is a New York based corporation that will generate revenues through the sale of applications via the Apple App Store. The Company was founded by John Doe.
1.1 Products and Services
The primary revenue center for the business will come from the ongoing development of applications for the iPhone (as well as the iPad) that will be sold through the Apple App Store. The business will also generate revenues from developing applications on an outsourced basis on behalf of third parties. The third section of the business plan will further discuss the operations of the iPhone App Developer.
1.2 The Financing
Mr. Doe is seeking to raise $150,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s application development platform. • Financing for the first six months of operation. • Capital to purchase servers, computers, and related technology Mr. Doe will contribute $25,000 to the venture.
1.3 Mission Statement
iPhone App Developer’s mission is to develop high quality applications for Apple based consumer electronic devices.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the software programming industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and businesses that want in demand iPhone and iPad applications.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
iPhone App Developer, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the iPhone App Developer requires $150,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the iPhone App Developer, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the iPhone App Developer. Based on historical numbers, the business could fetch a sales premium of up to 10 times earnings.
3.0 Products and Services
Below is a description of the services offered by iPhone App Developer, Inc.
3.1 iPhone Application Sales and Development
As stated in the executive summary, the business will specialize in developing unique entertainment and business applications for the following Apple devices: • iPhone • iPad • iPod Touch The business will generate a substantial amount of secondary revenues from the ongoing third party programming and development of iPhone, iPod, and iPad applications. The business will not earn ongoing royalties from the ongoing sale of these programs.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the software development industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is sluggish. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this sluggish will continue for a significant period of time, at which point the economy will begin a prolonged recovery period.
4.2 Industry Analysis
Currently, there are approximately 200,000 applications that are available through the Apple App Store. Many industry experts anticipate that there will be more than 1 million applications available by the end of 2012. The average sales price of an application is $5.50.
4.3 Customer Profile
iPhone App Developer’s average client will be a young middle to upper middle class male of female or businesses that owns an Apple consumer product. Common traits among end users will include: • Annual household income exceeding $50,000 • Between the ages of 25 to 50 • Has high speed internet access • Owns an iPhone, iPod Touch, or iPad.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The iPhone App Developer intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the iPhone App Developer.
5.1 Marketing Objectives
• Establish relationships with software professionals that need outsourced iPhone App Development services.
• Develop an expansive online presence through the use of pay per click marketing and search engine optimization.
• Develop a high impact marketing campaign to inform businesses regarding the Company’s newly developed applications.
5.2 Marketing Strategies
Mr. Doe intends to use a high impact marketing campaign that will generate a substantial amount of traffic to the website that will feature descriptions showcasing the Company’s produced iPhone, iPod, and iPad applications. Of course, all sales will be made through the Apple App Store. These strategies include the use of search engine optimization and pay per click marketing to drive traffic to the Company’s website.. The Company’s web development firm will place large amounts of linking text on the Company’s website. For instance, when a person does a Google search for a specialized type of iPhone applications, the Company will appear on the first page of the search. This strategy is technically complicated, and the iPhone App Developer, Inc. will use a search engine optimization firm to develop the Company’s visibility on a non-paid basis. Management expects that a SEO firm will place large amounts of linking data and text specific keywords into the business’s website, which will allow the Company to appear more frequently among search engines. A majority of web portal and search engine companies use very complicated algorithms to determine a website’s relevance in relation to a specific keyword. SEO firms place text and tags on the website to increase the rank of a specific website. Additionally, iPhone App Developer, Inc. will develop ongoing relationships with software development companies that will outsource the development of applications to the Company in exchange for per project and per hour fees relating to the development of the applications.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• iPhone App Developer, Inc. will have an annual revenue growth rate of 31% per year.
• The Owner will acquire $150,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of a severe economic decline, the revenues of iPhone App Developer should not decrease as the business will continue to generate revenues on a monthly basis from the Company’s sales of applications. This is primarily due to the fact that the costs related to these applications is relatively low.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis