Free Ice Skating Rink Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
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Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $1,000,000 for the development of an ice skating rink while showcasing the expected financials and operations over the next three years. The Ice Skating Rink, Inc. (“the Company”) is a New York based corporation that will provide admission to the Company’s ice skating rink facilities, hockey tournament hosting, food concessions, and event hosting to customers in its targeted market. The Company was founded in by John Doe.
1.1 Products and Services
The primary service offered by the Ice Skating Rink, Inc. is the use of its ice rink facility. Within the rink, the Company will provide skate rentals, public skate sessions, group/individual lessons, birthday/event hosting, and hockey management. Additionally, the business will offer a limited food and beverage service which will include candy, hotdogs, hamburgers, hot wings, small sandwiches, coffee, and fountain drinks. This aspect of the business is very important because it will provide an additional stream of revenue for the business while concurrently allowing parents of children to stay at the facility longer. Finally, the business will generate revenue streams from hosting birthday parties and other events within the facility. The third section of the business plan will further describe the services offered by the Ice Skating Rink.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 15 year loan with a 7% fixed interest rate.
1.3 Mission Statement
Management’s mission is to provide customers (adults and children) with an expansive ice rink that they can use for public skating, lessons, hockey, and birthday parties. The Owner is committed to responsible fiscal and business management practices.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Ice Skating Rink, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Ice Skating Rink requires $1,000,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the Ice Skating Rink, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Ice Skating Rink. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
Below is a description of the services offered by the Ice Skating Rink.
3.1 Ice Rink Usage
The primary revenue center for the business is the direct usage of the facility’s ice rink. Through this area of the facility, the Company provides public skating, skating lessons, and hockey league programs, as well as birthday party/event hosting. The business generates substantial gross margins from the usage of the facility. Within the facility, people of all ages are free to enjoy public skating times, which are held regularly on a daily basis. The Company will also provides rental of hockey and skating equipment. Of course, people are free to use their own skates or hockey equipment at the facility.
3.2 Food and Beverage Service
The business will also maintain an area of the retail facility that will provide limited food and beverage service. This revenue center is extremely important for the business because it will provide an additional stream of income for the business will providing parents of children using the arcade an incentive to stay at the facility longer. This business model is akin to Barnes and Nobles installation of cafes in most of their bookstores. This part of the business will serve hotdogs, small sandwiches, coffee/tea, and fountain drinks. The preliminary pricing schedule for these products can be found in the fifth section of the business plan.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the ice rink industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.
4.2 Industry Analysis
In the United States, there are 443 ice rinks currently in operation. Each year, these businesses aggregate generate more than $419 million dollars of revenue and provide $114 million dollars of payrolls for 11,500 Americans. The ice rink industry is mature. The expected continued growth of these businesses is expected to mirror the general population growth plus the rate of inflation. One of the common trends within the industry is for facilities to integrate secondary forms of entertainment into their businesses. These additional revenue streams income arcade machines, fuse ball tables, pool tables, and other forms of secondary entertainment. After Management completes the development of the facility, the Company may introduce other entertainment items such as arcade games to compliment the entertainment nature of the Ice Skating Rink.
4.3 Customer Profile
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Ice Skating Rink intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Ice Skating Rink.
5.1 Marketing Objectives
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
5.2 Marketing Strategies
Management intends to use a broad based advertising campaign that will raise the awareness of the retail location among the targeted young child and adolescent demographic. To that end, Management will place a number of advertisements in locally based newspapers and advertisements from the onset of operations which may include discount coupons or coupons for free admission. This will create an immediate draw to the Ice Skating Rink location. Management also expects that the business will generate significant word of mouth advertising as the Company hosts events for children’s birthday parties. As more and more children are invited to Ice Skating Rink, Inc. hosted birthday parties, these youngsters may have their parents host their next birthday party at the ice rink facility. The Company anticipates that this type of advertising will take three to six months to become effective The Ice Skating Rink will also use an internet based strategy. This is very important as many people seeking local services, such as local entertainment, now the Internet to conduct their preliminary searches. Mr. Doe will register the Ice Skating with online portals so that potential customers can easily reach the business. The Company will also develop its own online website.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• The Ice Skating Rink will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $1,000,000 of debt funds to develop the business.
• The loan will have a 15 year term with a 7% interest rate.
7.2 Sensitivity Analysis
The Company’s revenues are moderately sensitive to changes in the general economy. Ice skating is not an essential life activity, and as such, severe economic pullbacks may hamper the Company’s ability to continually increase top line income. However, the pricing structure that Management will use for its ice rink services will allow almost all residents to afford the skating, hockey, public session, and snack bar products offered by the business on a year round basis.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis