Free Hospital Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
- All plans are updated for 2013!
1.0 Executive Summary
The purpose of this business plan is to raise $25,000,000 for the development of a hospital while showcasing the expected financials and operations over the next three years. Hospital, Inc. (“the Company”) is a New York based corporation that will provide emergency and general medical care services to patients in its targeted market. The Company was founded in 2008 by John Doe.
1.1 Products and Services
The Hospital has been designed to become a recognized leader in its target market for its expansive line of emergency, clinical, and surgical services. The facility will feature 150,000 of clinical space that will include a full scale emergency room, several operating rooms, a cardiology lab, as well as a radiology department. The hospital will also have 60 beds for in patient care. Currently, Mr. Doe is sourcing the potential location. Once that is complete a full historical and archaeological survey will need to be completed to ensure that the site is suitable. The third section of the business plan will further describe the services offered by the Hospital.
1.2 The Financing
Mr. Doe is seeking to raise $25,000,000 from an investor. The terms, equity investment covenants, and dividend payouts/exit strategies are to be discussed during negotiations. However, this business plan assumes that the Company will sell a 60% equity interest in the business in exchange for the require capital.
1.3 Mission Statement
The Hospital’s goal is to provide the general public with a 24 emergency based hospital facility that provides urgent healthcare to people with medical emergencies. The Company will provide patients with compassionate and comprehensive medical treatments for all of their emergency care, clinical, and surgical needs.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the medical and healthcare industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
As time progresses, Management will continually seek to expand the visibility of the facility within the target market. This will be accomplished by continuing to reinvest into the hospital’s infrastructure to accommodate specialist physicians that can increase the range of medical services offered by the Hospital. The Company may also seek to develop an academic affiliation with a regionally based medical school so that the Hospital can better its reputation as a premier provider of medical services to the community.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Hospital, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Hospital requires $25,000,000 of equity funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
At this time, Mr. Doe is seeking to sell a 60% equity interest in the Hospital in exchange for the needed capital. The investor will also receive a seat on the board of directors and a regular stream of dividends starting in the first year of operations.
2.4 Management Equity
John Doe owns 100% of the Hospital, Inc. This capital structure will change once the requisite capital is raised and the Company hires its Senior Management Team.
2.5 Exit Strategy
The Management has discussed and planned for two possible exit strategies. The first strategy would be to sell the hospital to a larger entity at a significant premium. Since, the healthcare industry maintains a very low risk profile once a hospital/medical clinic is established; the Management feels that the Company could be sold for six to eight times earnings. The second exit scenario would entail selling a portion of Hospital via an initial public offering (or “IPO”). After a detailed analysis, it was found that comparable hospital companies sell for fifteen to twenty five times earnings on the open market. However, taking a company public involves significant legal red tape. Hospital, Inc. would be bound by the significant legal framework of the Sarbanes-Oxley Act in addition to the legal requirements set forth in form S1 of the Securities and Exchange Commission.
3.0 Products and Services
As discussed in the executive summary, Hospital, inc. is seeking to develop an expansive facility that will provide emergency, medical, and surgical services to the residents of the target market. Mr. Doe anticipates that upon completion, the Hospital will feature six operating rooms, catheterization laboratories (primarily for cardiologists), a full scale emergency room, an in house pharmacy, a radiology department, and a general medical laboratory. The hospital facility will be 150,000 square feet of occupational space. The total in patient space is expected to be about 100 beds. By the second year of operation, the Hospital is expected to operate at 100% occupancy. For each section of the hospital, the latest in medical technology will be acquired. Currently, Mr. Doe has sourced a number of medical leasing companies that the Hospital will use to acquire its medical/surgical assets. This is especially true within the radiology department, which will feature the latest technology for diagnostic services and oncology treatment.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the hospital and medical industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of an economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, hospitals operate with great economic stability as people continue to require medical care despite any economic climate.
4.2 Industry Analysis
Hospitals are an extremely important part of the infrastructure of any city or small town. They provide the emergency medical services that every person needs from time to time. Within the US, there are more than 5,200 hospital facilities. Each year, hospitals (that offer emergency services, clinical practices, and surgical services) aggregately generate in excess of $490 billion dollars per year. More than 5,000,000 people are employed by these establishments. Payroll figures for each of the last five yeas have exceeded $180 billion dollars. About 12% of all hospitals are privately owned for profit businesses. Each year, almost 40 million Americans visit hospitals or emergency care facilities for medical issues ranging from sprained ankles to serious heart condition emergencies. Many studies have shown that the per capita number of visits to hospitals has increased by more than 20% over the last ten years. This is primarily attributed to the fact that more Americans are reaching retirement age, which is often accompanied by larger healthcare requirements. This trend is expected to continue as the Baby Boomer generation begins retirements.
4.3 Customer Profile
As any person with a medical issue is a potential patient of the Hospital, it is difficult to determine the “average” demographics of people that will use the medical services rendered by the Company. However, Management anticipates that at least 40% of patients will be over the age of 60 with chronic medical conditions.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Hospital intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Establish relationships with doctors, allied health professionals, and ambulatory companies within the target market.
• Implement a local campaign with the Company’s targeted market via the use of local newspaper advertisements and word of mouth advertising.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Management intends on using a number of strategies to increase the visibility of the Hospital and the services it provides. As the business is a 24 hour facility, the Company intends to market the fact that in the event of an emergency, the Hospital can provide appropriate medical treatment. At the onset of operations, the Company will distribute advertisements within local newspaper circulars to inform the public of the Hospital’s opening. The business will also develop referral relationships among locally based physicians and allied health professionals so that patients will be referred to the hospital in the event of an emergency. The Company will also have listings in local directories and the Yellow Books to ensure that patients can quickly find the contact information for the hospital and its location. Finally, Mr. Doe and the Management Team also develop relationships with local ambulatory companies so that patients can be brought to the facility in the event of a medical emergency.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• The Hospital will have an annual revenue growth rate of 16% per year.
• Mr. Doe will acquire $25,000,000 of equity funds to develop the Hospital.
• The Hospital will settle most short term payables on a monthly basis.
7.2 Sensitivity Analysis
Medical practice, clinics, and hospitals are usually insulated from decreases in the overall wellness of the economy. As stated before, healthcare is an industry that is immune from shocks to the economic environment simply because people will continue to need medical treatment regardless of economic recession. This is especially true among businesses that provide hospital and emergency care treatment to the general public.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis