Free Gourmet Cofee Shop Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
- All plans are updated for 2013!
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a gourmet coffee shop while showcasing the expected financials and operations over the next three years. Gourmet Coffee Shop, Inc. (“the Company”) is a New York based corporation that will provide sales of ground coffee, coffee related accessories, and coffee beverages to customers in its targeted market. The Company was founded by John Doe.
1.1 Products and Services
The primary revenue source for the business will come from the direct sale of freshly ground coffee (sold by the pound) to customers. The business will carry several dozen different varieties, flavors, and regional based coffees. Specialized Kona and Guatemalan based coffees will be included in the business’ inventory. In addition to the sale of ground coffee, the business will also sell coffee based accessories such as bean grinders, kettles, French presses, and coffee serving trays. Finally, the business will maintain an internal coffee bar where customers can order freshly brewed hot and iced coffee beverages. The third section of the business plan will further describe the services offered by Gourmet Coffee Shop, Inc.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
Gourmet Coffee Shop’s mission is to become the recognized leader in its targeted market for providing an outstanding selection of premium coffees and coffee related accessories.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Gourmet Coffee Shop, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Gourmet Coffee Shop requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Gourmet Coffee Shop, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Gourmet Coffee Shop, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
Below is a description of the products offered by the Gourmet Coffee Shop.
3.1 Sales of Ground Coffee and Beans
As stated in the executive summary, the primary revenue stream for the business will be the direct sale of ground coffee and beans directly to customers. At any given time, Management intends to have 35 to 40 different varieties of coffee with differing flavors, brew strengths, and from different regions. The Company will also carry highly specialized coffee inventories such as Kona coffee and other selected blends. All coffees will be priced by the pound with prices ranging from $4.00 to $40.00 per pound. Customers can choose whether or not to have the Company grind the coffee for them.
3.2 Sales of Coffee Accessories
The secondary source of revenue for the business will come from the sale of coffee related accessories such as French presses, coffee trays, electric grinders, coffee filters, and other products related to coffee. Management anticipates that this aspect of the business will generate 30% to 35% of its aggregate revenues.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the café and gourmet coffee industry, the customer profile, and the competition that the business will face as it progresses through its business operations. A factor that will influence business is the free market pricing of coffee within the United States. As cafés have had a resurgence of popularity in the last ten years, the market for wholesale coffee has undergone a significant shift. Many economists point to Company’s like Starbucks for influencing the pricing of coffee on the free market exchanges. As the business will generate a significant amount of its revenue from these sales, future increases in the wholesale price of coffee may cause the business to have less operating income.
4.2 Industry Analysis
The café and coffee shop industry has experienced a healthy level of growth over the past decade. The U.S. Economic Census estimates that there are over 190,000 individual cafes and coffee shops (selling both coffee products and coffee beverages) in the United States. This number is expected to increase at a rate of 5% per annum. While the growth rate of the number of establishments has increased 5% per year, the revenues generated per establishment have increased at a rate of 10% per year. The additional increase in revenues can also be attributed to the fact that more people are using cafes as an alternative place to work and conduct business.
4.3 Customer Profile
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Gourmet Coffee Shop, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow the Gourmet Coffee Shop to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Gourmet Coffee Shop will also use an internet based strategy. This is very important as many people seeking local retailers, such as specialized coffee shops, now the Internet to conduct their preliminary searches. Mr. Doe will register the Gourmet Coffee Shop with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will showcase the many varieties of coffee, the coffee bar, the Company’s hours of operation, and contact information. In the future, the business may develop e-commerce functionality for the website so that customers can place orders for coffee and coffee accessories from anywhere in the United States. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the coffee products and café beverages that the Company is selling.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• Gourmet Coffee Shop, Inc. will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. Gourmet coffee products are luxury items, and in times of economic turbulence people may cut their discretionary expenditures. However, the coffee beverages sold by the business have low costs and high margins, which will ensure the continued profitability of the business on a monthly basis.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis