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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Oct. 31


Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2017

Business Startup Guides
Checkout our new sister site!

Free Furniture Store Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.



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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • FREE 30 Page Sample Private Placement Memorandum
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $300,000 for the development of a furniture store while showcasing the expected financials and operations over the next three years. Furniture Store , Inc. (“the Company”) is a New York based corporation that will provide extensive inventories of mid-range to high end furniture pieces to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As stated above, the Furniture Store will carry extensive brand name lines of mid-range and high end furniture pieces for sale to the general public from its retail showroom location. Mr. Doe is currently sourcing a number of furniture manufacturers, distributors, and wholesalers that will provide the Company with its inventories via direct purchases and on credit until sales are made. Mr. Doe will also develop relationships with interior decorators and design firms so that these businesses can source furniture for their clients through the Furniture Store. The third section of the business plan will further describe the services offered by the Furniture Store.

1.2 The Financing

Mr. Doe is seeking to raise $300,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Furniture Store’s mission is to provide the general public and interior decorators with an expansive inventory of mid-range and high end furniture pieces at affordable prices.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and interior design firms within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Furniture Store, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, Furniture Store, Inc. requires $300,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Furniture Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Furniture Store, Inc. Based on historical numbers, the business could fetch a sales premium of up to 6 times earnings.

3.0 Products and Services

Below is a description of the products services offered by the Furniture Store.

3.1 Sales of Furniture

The primary source of revenue for the business will come from the direct retail sale of mid-range and high end furniture pieces that are sold throughout the Company’s showroom. As stated in the executive summary, Mr. Doe is currently sourcing a number of manufacturers, distributors, and wholesalers that will provide the business with its inventories via direct sales and on credit until sales are made. All of the furniture sold by the business will be of the highest retail quality. Mr. Doe will also seek to gain distributor status among popular furniture manufacturers so that the business can increase its gross margins. The business will also develop an online sales platform which will include a proprietary website as well as online stores developed in conjunction with major online sales platforms such as Yahoo, Google, Amazon.com, and EBay. This will allow the Company to more rapidly turnover its inventory at the onset of operation. Finally, the Company will work closely with a sourced financing provider so that customers can apply for credit in regards to their big ticket furniture purchases. Customers will be able to receive immediate financing decisions through an online platform that will be integrated into the Company’s point of sale terminals. This is common practice among furniture stores.

3.2 Delivery Services

The Company’s secondary source of revenue will come from the delivery services that are offered in conjunction with the furniture sales discussed above. While this will be a smaller segment of the Company’s operations, the business will be able to markup its direct delivery costs by 25% to the customer. Management anticipates that approximately 20% of Furniture Store’s aggregate revenues will come from this operating segment.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the furniture industry, the customer profile, and the competition that the business will face as it progresses through its business operations.

4.2 Industry Analysis

Within the United States, there are more than 28,000 companies that operate in a furniture retailing capacity. Each year, these businesses aggregately generate more than $53 billion of revenue while providing jobs for more than 250,000 people. Aggregate payrolls in each of the last five years have exceeded $12.9 billion. This is a mature industry, and the expected future growth rate of this market is expected to mirror that of the general economy. One of the most common trends among furniture retailers is to develop e-commerce platforms that operate concurrently with their traditional brick and mortar retail locations.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Furniture Store, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company

5.1 Marketing Objectives

  • • Establish relationships with interior decorators and design firms in the target market.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Furniture Store to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Furniture Store will also use an internet based strategy. This is very important as many people seeking local retailers, such as furniture stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Furniture Store with online portals so that potential customers can easily reach the business. The Company will also develop its own online website which will feature e-commerce functionality while concurrently developing relationships with third party e-commerce store hosts such as Yahoo, Google, EBay, and Amazon.com. Finally, Mr. Doe will develop ongoing purchase order relationships with local interior decorators and design firms that will use the Furniture Store as their source for the client’s furniture purchasing needs.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget



6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Furniture Store will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $300,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Furniture purchases are considered big ticket items, and during an economic downturn, the business will most likely see a drop in its top line income. However, the Company will earn significant margins on each piece of furniture sold and Mr. Doe intends to operate a very lean operating and overhead infrastructure. As such, the business will be able to remain profitable and cash flow positive despite moderate declines in revenue.

7.3 Source of Funds


7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

 

7.7 Balance Sheet

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7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis