Free Farmers Market Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
- All plans are updated for 2013!
1.0 Executive Summary
The purpose of this business plan is to raise $175,000 for the development of an indoor farmers’ market while showcasing the expected financials and operations over the next three years. Farmers Market, Inc. (“the Company”) is a New York based corporation that will provide space for vendors to sell their fresh produce and other farm produced products to customers in its targeted market. The Company was founded in 2009 by John Doe.
1.1 Products and Services
The primary revenue source for the business will come from the rental of booth spaces to vendors that sell varying farm products including fruits, vegetables, and fresh meats that are normally found in farmers’ markets. The revenues generated from this segment of the business will carry extremely high margins. The Company intends on renting a 10,000 square foot facility from which it will provide its space rental operations. The Company’s secondary revenue center will come from the sale of food and other concessions to customers that are visiting the Farmers’ Market with the intent to purchase items from the Company’s vendors. However, this segment of the business will be small as many vendors will also sell fresh juices and food products from their vending areas. The third section of the business plan will further describe the services offered by the Farmers Market.
1.2 The Financing
Mr. Doe is seeking to raise $175,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
The Farmers Market’s mission is to provide farmers with a highly visible location from which they can sell their fresh produce and meats on a year round basis.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals (and prospective vendors) within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Farmers Market, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Farmers Market, Inc. requires $175,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Farmers Market, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Farmers Market. Based on historical numbers, the business could fetch a sales premium of up to 3 to 5 times the previous year’s net earnings.
3.0 Products and Services
Below is a description of the services offered by the Farmers Market, Inc.
3.1 Rental of Booth Space within the Farmers’ Market
As stated in the executive summary, the primary revenue center for the business will come from the direct rental of booths and spaces for local farms and farmers to sell their freshly picked produced and meats. Booths and spaces will be rented on a per diem basis. The Farmers Market will operate seven days per week. Weekend prices for booth and space rentals will be higher than weekday fees. No fees will be charged as a percentage of sales. Rental for space and booths will be arranged one week in advance.
3.2 Sales of Food and Concessions
The Company’s secondary line of revenue will come from the sale of small food items and concessions to customers that are browsing the Farmers Market vendors. The Company will obtain the proper licensure to sell small food items to the general public. Management anticipates that 15% of the Farmers Market’s aggregate revenues will come from this segment of the business. However, this segment of the Company’s operations will be limited as farmers are expected to sell small samples of their products that can act as a substitute for any food/beverage products sold by the Company.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the farmers’ market industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period.
4.2 Industry Analysis
The full industry research for the Farmer's Market is available with the full purchase of the business plan.
4.3 Customer Profile
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Farmers Market, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
• Develop ongoing relationships with farmers and farms that will use the Company’s facilities on an ongoing basis.
5.2 Marketing Strategies
Management’s marketing plan will be two fold. First, the Company must actively market itself among potential farmers that will rent booth and selling space from the business so that Farmers Market patrons will have a large selection of products to choose from. The business, via mail, will actively contact small and medium sized farmers (within a 50 mile radius of the Company’s location) to enroll them in the Company’s space rental programs. The business will also maintain an online website which will showcase the operations of the business, the Farmers Market facility, preliminary pricing for rental space, and the rules/regulations set forth for selling food products at the Farmers Market. The Company will register this website with several major online portals and directories. On a regular basis, the Company will place large scale advertisements in newspapers and local publications to inform the general public of the Farmers Market’s operations and its location. This is extremely important as vendors will have paid significant fees in order to have the general public visit the Farmers Market location. Other forms of advertising will include radio promotions and billboard advertisements. In this section, you should expand on how you intend to implement your marketing. List publications, local newspapers, radio, and other outlets that you will use to promote your business. Discuss how much money you intend to spending on marketing.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• The Owner will acquire $175,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
• The Farmers Market, Inc. will have an annual revenue growth rate of 14% per year.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. Typically, fresh produce and meats purchased at farmers’ markets carry a slightly higher sales premium than of a traditional grocery store. However, among frequent patrons of farmers’ markets, demand will not wane as these buying groups enjoy the fact that they are supporting local farmers, and that the produce/meat is of a much higher (or organic) nature. This, coupled with the high margin incomes generated by the business will ensure the profitability of Farmers Market, Inc. on a monthly basis.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis