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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Nov. 30


Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2017

Business Startup Guides
Checkout our new sister site!

Free Event Planner Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.



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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • FREE 30 Page Sample Private Placement Memorandum
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of an event planning and consulting firm while showcasing the expected financials and operations over the next three years. The Event Planner, Inc. (“the Company”) is a New York based corporation that will provide event planning, design, and management services to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

As state above, Mr. Doe intends to arrange events that range from $7,500 to over $100,000. The Event Planner will develop and manage each step and aspect of a client’s event. Mr. Doe will personally manage every event that is hosted by the Company. For each event, the Company will receive ten to twenty five percent of the aggregate budget for the event. This is a sliding scale, and as the event becomes more costly, the percentage fees received by the Event Planner will decrease. The business will also receive per hour fees for services related to design and large scale event consulting. The third section of the business plan will further describe the services offered by the Event Planner.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Mr. Doe’s mission is to develop the Event Planner into a premier event planning business within the target market.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the event management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals, small businesses, and large corporations within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Event Planner, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Event Planner requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Event Planner, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Event Planner. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the planning and consulting services offered by the Event Planner.

3.1 Event Planning and Management Services

The primary revenue source for the business will come from services related to planning and managing events including weddings, major anniversaries, Bar/Bat Mitzvahs, Sweet Sixteen parties, and corporate events. Mr. Doe will charge a percentage fee (10% to 25% on a sliding scale) depending on the size and scope of the event. Each aspect of the event will be managed by Mr. Doe and his staff.

3.2 Consulting

The Company will also generate secondary revenues from per hour consulting fees for people that are seeking general advice for their event. Management expects that 15% of the Company’s revenues will come from these services.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the event planning industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. This may present certain difficulties with revenue generation as people will spend less on their large scale events.

4.2 Industry Analysis

The US Economic Census indicates that there are approximately 5,000 companies that specialize in event management. Each year, these businesses aggregately generate more than $5 billion dollars a year of revenue and provide jobs for more than 40,000 people. The growth of this industry has remained in lockstep with the growth of the economy in general. The number of business’ operating within this industry has increased 15% over last five years while gross receipts have increased almost two fold. This industry has exploded as the economic tastes of Americans have changed significantly over the last five years as the overall wealth of the country has grown. As Americans now have more access to capital and an increased borrowing capacity, their ability to spend money on luxury items/services has also increased. With this, the number of people having extravagant and expensive events (including weddings) has had a marked increase over the last five years. In 2005, the average wedding (excluding transportation costs) exceeded $25,000. In the same year, Americans spend nearly $125 billion dollars on weddings. This trend is expected to continue as the economy remains strong.

4.3 Customer Profile

The Event Planner anticipates that its average client will be a couple seeking to get married, a family planning a large gathering, or a corporation planning a large scale event for clients/employees.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Event Planner intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Event Planner.

5.1 Marketing Objectives

  • • Establish relationships with banquet halls and country clubs within the target market.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe will promote the business through a number of traditional marketing and advertising channels. The foremost marketing strategy that the business will use is to develop connections with local banquet halls and hotels that outsource their event planning to third party event planners like the Company. This will greatly decrease the amount of advertising required by the business as once a rapport is established with these vendors; they will continually refer business to Mr. Doe. The Company will also maintain a strong level of print and media advertising among local newspapers, event planning publications, wedding publications, and other news medium. The business will also maintain listings in the local Yellow Books. The Event Planner will also use an internet based strategy. This is very important as many people seeking local services, such as event planners, now the Internet to conduct their preliminary searches. Mr. Doe will register the Event Planner with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will showcase the elegance of events that the Event Planner can provide to its clients.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget



6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Event Planner will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The business’s revenues are somewhat sensitive to the overall condition of the economic markets. In the event of a steep economic decline, Management expects that its revenue will decrease as people host smaller scale events at less expensive venues. In the event of a decline in revenues, the business will be able to maintain profitability because the business generates significantly high gross margins.

7.3 Source of Funds


7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

 

7.7 Balance Sheet

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7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis