Free Dog Groomer and Kennel Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
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and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
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Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a dog grooming and kennel business while showcasing the expected financials and operations over the next three years. Dog Groomer and Kennel, Inc. (“the Company”) is a New York based corporation that will provide quality dog grooming as well as overnight kenneling services to customers in its targeted market. The Company was founded by John Doe.
1.1 Products and Services
The Company will provide a wide number of services to pet owners living within the target market. These services include, but are not limited to: • Pet Grooming • Boarding • Pick up and delivery of animals Management’s core value for handling animals is to treat animal with integrity and respect. The Company and its staff understand the anxiety faced both by the dog and the dog’s owner during a period of separation. The Company focuses a significant amount of its marketing messages on the fact that Dog Groomer and Kennel is a safe place where a boarded dog will receive the attention and care it needs during its stay. The third section of the business plan will further describe the services offered by Dog Groomer and Kennel.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
The Dog Groomer and Kennel’s mission is to become the recognized local leader in its targeted market for animal grooming and kenneling services.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the animal care industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Dog Groomer and Kennel, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, Dog Groomer and Kennel requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Dog Groomer and Kennel, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Dog Groomer and Kennel. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
Below is a description of the services offered by Dog Groomer and Kennel.
3.1 Grooming of Animals
Dog grooming services will consist of approximately 2/3 of the revenues generated by the business from the onset of operations. Once the facility is complete, the Company will have a total of 3 grooming staff members that will shampoo, wash, cut, clip, and trim fur from the customer’s dogs. Management intends to charge $30 per grooming session. This is an extremely important revenue source for the Company because the gross margins of each dollar of sales generated provides approximately 90 cents of operating income for the business.
3.2 Kenneling and Overnight Animal Care Services
Boarding is the second major service of Dog Groomer and Kennel, Inc. Once the business completes the development of its facility, the Company will be able to house up to 20 dogs at a time within its state of the art kennel facility. The Company will provide a large scale dog run for all kenneled dogs. Additionally, staff members will continually interact with the animals and a staff member will be present at the facility 24 hours a day in the event of an emergency. As stated earlier, Management understands the anxiety faced by both the dog and the dog’s owner, and the Company will ensure that customers feel comfortable keeping their animals at the kennel for any amount of time.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the animal care industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. However, animal care businesses operate with great economic stability as people who need to travel will continue to require kenneling services for their animals.
4.2 Industry Analysis
The pet grooming and kenneling industry consists of 8,100 businesses that operate throughout the United States. As of the last economic census, the annual revenues generated by the industry exceeds $1.5 billion per year. The industry also employs more than 33,700 people. The growth of the industry has remained on par with that of the general economy. The ancillary pet care service market is a mature industry, and Management expects that continued growth of the industry mirror that of the US economy in general.
4.3 Customer Profile
The Dog Groomer and Kennel’s average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 15 miles from the Company’s location. • Will spend up to $50 on grooming services for their dog. • Will spend up to $75 per day for quality kenneling services for their pets. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Dog Groomer and Kennel intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Dog Groomer and Kennel.
5.1 Marketing Objectives
• Establish relationships with veterinarians within the target market.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow the Dog Groomer and Kennel to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Dog Groomer and Kennel will also use an internet based strategy. This is very important as many people seeking local services, such as kennels, now the Internet to conduct their preliminary searches. Mr. Doe will register the Dog Groomer and Kennel with online portals so that potential customers can easily reach the business. The Company will also develop its own online website that will showcase the facility, its quality treatment of animals, relevant contact information, and pricing. At the onset of operations, Mr. Doe will also develop ongoing referral relationships with local veterinarians that will recommend the Company’s facility for kenneling and grooming animals. The Company will also develop sales literature regarding the Company’s services, which can be placed in veterinarians’ offices.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• The Dog Groomer and Kennel will have an annual revenue growth rate of 10% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
The Company’s revenues are moderately sensitive to changes in the general economic market. Pet grooming is a luxury expense, and in the event of an economic pullback, the business may experience decreases in this revenue center. However, the business provides boarding services, which are required from people that are traveling, and Management feels that this service will not decrease despite changes in the general economy.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis