Free Diamond Wholesaler Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
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Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $1.9 million for the development of a diamond wholesale and distributor while showcasing the expected financials and operations over the next three years. Diamond Wholesaler, Inc. (“the Company”) is a New York based corporation that will provide importation, sorting, and wholesale distribution of diamonds to its customers throughout the United States. The Company was founded in 2009 by John Doe.
1.1 Products and Services
As stated above, the business will actively source large inventories of both polished and polished diamonds of every grade and class for redistribution to retailers, other diamond distributors, and jewelry manufacturers throughout the United States. Management anticipates that it will earn gross margins in excess of 30% on each dollar of revenue. Currently, Mr. Doe is sourcing a number of Belgium, Canadian, and South African based distributors (including DeBeers) that will provide the Company with its wholesale inventories. Mr. Doe is concurrently sourcing potential manufacturers, retailers, and other distributors that will purchase inventories from the Company at the onset of operations. The third section of the business plan will further describe the services offered by the Diamond Wholesaler.
1.2 The Financing
At this time, Mr. Doe is seeking to raise $1.9 million from an investor. Tentatively, Management anticipates that the business will sell a 35% equity interest in the business coupled with a seat on the board of directors and a regular stream of dividends starting in the first year of operations.
1.3 Mission Statement
Management’s mission is to develop a highly effective wholesale supply chain so that the business can profitably distribute diamonds to its partners throughout the United States. Diamond Wholesaler, Inc., at all times, will conform with all domestic and international laws regarding the importation of diamonds.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the diamond and jewelry industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target diamond distributors, jewelry manufacturers, and jewelry wholesalers on a nationwide basis.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Diamond Wholesaler, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Diamond Wholesaler requires $1,900,000 of investor funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
At this time, Mr. Doe is seeking to sell a 35% ownership interest in the business in exchange for the capital sought in this business plan. The investor will also receive a seat on the board of directors and a regular stream of dividends starting in the first year of operations.
2.4 Management Equity
John Doe owns 100% of the Diamond Wholesaler, Inc. This ownership structure will change once the business raises its requisite capital.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Diamond Wholesalers. As this is a highly competitive industry, Management estimates that the business could carry a sales premium of 5 to 7 times earnings plus the value of the wholesale diamonds owned by the Company.
3.0 Products and Services
As stated in the executive summary, the Company’s operations will consist of importing and sourcing wholesale lots of diamonds of every grade, shape, and color. The business, in turn, will then source jewelry manufacturers, other diamond distributors, and jewelers that will readily purchase inventories directly from the Company for usage in their retail or manufacturing operations. Mr. Doe is currently working with a number of market suppliers including diamond mines in Canada, distributors in Belgium, and the South African DeBeers diamond cartel. Management anticipates that each wholesale diamond order will carry a ticket value of $30,000 to $50,000 and gross margins of approximately 30%. The business will hire certified gemologists to ensure that each diamond(s) is properly categorized, given a proper serial number, and that the proper documentation for each diamond (or wholesale diamond lots) is prepared for the buying customer. Diamond Wholesaler, Inc. will maintain a highly secure facility from which to hold, polish, package, and distribute its diamond inventories. At any given time, Management anticipates that the Company will have aggregate inventories of $1.6 to $2.5 million dollars worth of inventory on hand. An armed security guard will be hired and on the premises at all times. Nighttime security will be outsourced to a third party firm. The issues regarding the importation of diamonds will be further discussed in the next section of the business plan.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the diamond and jewelry industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Another concern for the business is the pricing structure and supply chain management that is common in the diamond industry. It is no secret that the diamond business has been occasionally riddled with controversy and problems. The distribution portion of the industry historically has operated on an oligarchy system, with De Beers controlling a significant portion of the market. In the mid 1980s, De Beers controlled more than 90% of the aggregate known diamond supply. Today, the company only controls a 45% to 50% market share. This is primarily attributed to the fact that many diamond mining companies have started operations, and have begun to release diamond into the open market at prices that are below De Beers. These miners are focusing on areas of Canada which have been found to have significant diamond deposits. Many market analysts expect that the market for diamonds has now been irrevocably changed, and the supply of diamonds to the open market will act in a free market capacity as more agents enter the market. A secondary issue to the diamond market is the importation of diamonds that come from war-torn areas. The Company has several policies in place to ensure that the Company only purchases diamonds from reputable domestic and international wholesalers that certify that none of the diamonds/precious gems purchased by the Company come from geographic regions that are financed by “conflict” diamonds.
4.2 Industry Analysis
The diamond and jewelry industry is one of the United States’ most exclusive industries with a relatively small number of supplies providing diamonds to the entire market. As of the last economic census, there are approximately 9,000 businesses that deal specifically with the sale of diamonds and jewelry on both a wholesale and retail level. For each of the last five years, the industry has generated more than $54 billion dollars a year of revenue, and provides jobs to more than 70,000 people. Each year, approximately $7 billion dollars of payrolls are disbursed to these employees. 50% of the diamond production and distribution firms in the country are located in New York, California, and Texas with the rest of these firms disbursed minor metropolitan areas in the United States.
4.3 Customer Profile
As the Diamond Wholesaler intends to operate in a wholesale capacity, Management will seek to develop relationships with retailers and other diamond distributors throughout the United States.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Diamond Wholesaler, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business within the United States. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Establish relationships with jewelry retailers, jewelry manufacturers, and other diamond wholesalers that operate on a domestic basis.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
As the Company does not intend to market its inventories directly to the general public, the marketing campaign required by the Diamond Wholesaler is limited. Foremost, the Company must immediately develop relationships with other diamond distributors, jewelry retailers, and jewelry manufacturers that will continuously supply the business with purchase orders. A the onset of operations, Mr. Doe intends to direct approach regional jewelry businesses to develop ongoing purchase order relationships for the Company’s wholesale diamond inventories. Additionally, the Company will develop an interactive online website so that the Company’s target market can easily find the Company’s contact information, information related to making bulk purchases, and functionality that will allow potential partners to see the current inventories of diamonds held by the business. Mr. Doe will hire an internet marketing firm to place the Company’s URL address in the proper directories among jewelry industry websites. Finally, Mr. Doe will regularly attend industry events that will allow him to network among potential clients that will regularly purchase diamonds from the business. Mr. Doe will also set up booths at events to showcase the Company’s streamlined distribution operations, and how the Company can provide diamond inventories for prices that are slightly under the market rate.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• Diamond Wholesaler, Inc. will have an annual revenue growth rate of 21% per year.
• The Company will solicit $1.9 million of investment capital to launch the operations of the business.
7.2 Sensitivity Analysis
Diamond and jewelry purchases are extremely expensive, and in times of economic recession, Management anticipates that there could be a significant slowdown in sales. However, in this event, Management can quickly scale down its operations by acquiring less inventories and eliminating non-essential personnel. However, these scenarios would only be enacted in severe economic climates.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis