Free Cruise Ship Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
- All plans are updated for 2013!
1.0 Executive Summary
The purpose of this business plan is to raise $200,000,000 for the development of a cruise ship while showcasing the expected financials and operations over the next three years. Cruise Ship, Inc. (“the Company”) is a New York based corporation that will provide customers with a large scale cruise ship that will be available for international travel within the Caribbean. The Company was founded by John Doe.
1.1 Products and Services
The primary revenue center for the business will come from the ongoing usage of the Cruise Ship for excursions to the Caribbean from New York City. The business will charge fees of $500 to $2,000 depending on the level of cabin that is requested by the customer. The business will generate moderate gross margins from its services on an ongoing basis. The Cruise Ship will operate from April to October on a yearly basis. The business will generate secondary revenues from concession sales, product sales, and other products. The third section of the business plan will further describe the services offered by the Cruise Ship.
1.2 The Financing
Mr. Doe is seeking to raise $200,000,000 from an investor(s). Mr. Doe expects to sell a 50% equity interest in the business in exchange for the requisite capital. The tentative terms of this agreement can be found in the second section of the business plan. The financing will be used for the following: • Development of the Company’s Cruise Ship. • Financing for the first six months of operation. • Capital to purchase FF&E for the Cruise Ship.
1.3 Mission Statement
Cruise Ship, Inc.’s mission is to become a well known international excursion travel vehicle for people within the Company’s targeted market.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the entertainment management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals that are interested in Cruise Ship facilities.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Cruise Ship, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Cruise Ship requires $200,000,000 of equity funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
At this time, the Company is seeking to sell a 50% equity interest in the business for the requisite capital sought in this business plan. The investor(s) will also receive a seat on the board of directors and a regular stream of dividends starting in the first year of operation. Please reference the Company’s private placement memorandum for more information regarding the specifics of this investment.
2.4 Management Equity
After the requisite capital is raised, Mr. Doe will retain a 50% ownership in the business.
2.5 Exit Strategy
The Management has planned for three possible exit strategies. The first strategy would be to sell the Company to a larger entity at a significant premium. Since, the cruise ship industry maintains a moderate risk profile once the business is established; the Management feels that the Company could be sold for ten to fifteen times earnings. The second exit scenario would entail selling a portion of the Company via an initial public offering (or “IPO”). After a detailed analysis, it was found that the Company could sell for twenty times earnings on the open market depending on the business’s annual growth rate and strength of earnings. However, taking a company public involves significant legal red tape. Cruise Ship, Inc. would be bound by the significant legal framework of the Sarbanes-Oxley Act in addition to the legal requirements set forth in form S1 of the Securities and Exchange Commission. The Company would also have to comply with the Securities Act of 1933 and the Exchange Act of 1934. The last exit scenario would involve the use of a private placement memorandum to raise capital from private sources. This is also a significantly expensive process that requires the assistance of both an experienced securities law firm and an investment bank. Funds would be raised from private equity and merchant banking sources in exchange for a percentage of the Company’s stock.
3.0 Products and Services
Below is a description of the services offered by the Cruise Ship.
3.1 Cruise Ship Operations
Management intends to develop a 400 cabin cruise ship that will travel from harbors within New York to locations within the Caribbean Islands. The business intends to charge $500 to $2,000 per trip (per passenger) for excursions to these islands. Each trip will last four days to seven days depending on the season. Management is currently sourcing a cruise ship development firm to produce the vessel that will be operated by the business. While the business will be registered as an American corporation, the ship itself will be registered in the Netherlands. The Cruise Ship will provide a substantial amount of entertainment to its customers on a daily basis while they are aboard the ship. Management intends to hire a cruise director, entertainment director, and other staff that will ensure that cruise goers have an outstanding vacation experience while they are aboard the Company’s ship. Management intends to spend $130,000,000 on the development of the Company’s initial cruise ship.
3.2 Concessions and Products
The secondary revenue stream for the business will come from the ongoing sale of concessions and products as it relates to events and daily admissions that are related to the cruise ship. This revenue center will ensure that the business remains profitable and cash flow positive at all time.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the cruise ship industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. This may have an impact on the Cruise Ship’s ability to secure a positive cash flow and profits.
4.2 Industry Analysis
Within the United States, there are approximately 2,000 cruise ships that operate on a for profit basis or a not for profit basis. Each year, these businesses generate approximately $20 billion of revenues while providing jobs to more than 312,000 people. Annual payrolls in each of the last five years have exceeded $8 billion. This is a mature industry, and the expected future growth rate is expected to remain in lockstep with that of the general economy. Due to the high costs associated with developing an Cruise Ship– the associated costs with developing this facility should generate a very high return on investment.
4.3 Customer Profile
The Cruise Ship average client will be an upper middle class man or woman that enjoys cruise ships as family entertainment. Common traits among clients will include: • Annual household income exceeding $35,000 • Will spend $250 to $500 per person (on a daily visit basis) per visit to the Cruise Ship. • Lives within 60 miles of the New York metropolitan area.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Cruise Ship, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the business.
5.1 Marketing Objectives
• Engage a broad based public relations firm targeted towards people living within the target market.
• Establish relationships with the local community of the target market.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Management intends to use a qualified advertising and marketing firm to help the Cruise Ship reach its intended audience of people living in the Company’s targeted market. This campaign will include the use of traditional print and media advertising as well as the Internet. Direct advertising campaigns will be of significant importance to the Company as the business is offering its services to a specified group of middle and upper income people. Timely coverage of the Company and its Cruise Ship and related facilities will be further directed through ongoing press relations, news releases and feature stories targeted at key professional communities and other media outlets. Publicity activities will be designed to generate ongoing coverage about the Cruise Ship in targeted media by providing writers and editors with newsworthy releases, features, stories, briefs, and visual material for their columns and stories. In depth coverage may also be obtained about the Company by hosting in-house interviews to be conducted by our company spokesperson, John Doe.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• Cruise Ship, Inc. will have an annual revenue growth rate of 16% per year.
• The Founder will acquire $200,000,000 of equity funds to develop the facility.
• The Cruise Ship property will have an annual appreciation rate of 6% per annum.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. Going to an Cruise Ship is typically considered to be a luxury expense and during times of deleterious economic conditions, the business may have issues with its top line income. Additionally, the high margins generated by the business will ensure its continued profitability despite moderate decreases in revenue.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis