Free Concierge Service Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
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templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $200,000 for the development of a concierge service while showcasing the expected financials and operations over the next three years. Concierge Service, Inc. (“the Company”) is a New York based corporation that will provide outsourced appointment scheduling, travel arrangements, shopping services, and other personal support services to wealthy customers in its targeted market. The Company was founded in 2009 by John Doe.
1.1 Products and Services
Concierge Service, Inc. intends to provide its wealthy individual and business clients with a plethora of services including personalized shopping, transportation arrangements, relocation services, gift ordering/delivery, chartered transportation, floral services, buying of entertainment tickets, arranging events, and other services that are frequently demanded by this demographic. The Company will generate revenue from two sources. First, the Company will have clients pay a monthly fee of approximately $750 in exchange for having access to the Company’s menu of services. Second, the business will add a 5% to 10% surcharge on all arrangements made by the Concierge Service to clients. For example, if a client wants to obtain tickets to a Broadway show (and the cost of the tickets are $200), the business will charge the client $10 to $20 for obtaining the tickets. This is a sliding scale, and certain services/products will be excluded from the surcharge pricing schedule. The third section of the business plan will further describe the services offered by the Concierge Service.
1.2 The Financing
Mr. Doe is seeking to raise $200,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
The Concierge Service’s mission is to become the recognized leader in its targeted market for providing time saving life management solutions for upper middle and upper income customers within the target market.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the hospitality industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target wealthy individuals and businesses within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Concierge Service, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Concierge Service requires $200,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the Concierge Service, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Concierge Service, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
As stated in the executive summary, the Company will provide a breadth of personal lifestyle management services.For clients to have access to this service, they will be required to pay a flat monthly fee of approximately $750. The Company will then generate surcharge fees for each time that the client uses the Company services. These fees will be a percentage of the aggregate cost of an item (similar to the example outlined in the executive summary). Certain large ticket items, such as travel arrangements and relocation services, will be charged on a flat fee basis. Only smaller items will incur a percentage surcharge fee. Approximately 70% of the Company’s revenues will come directly from surcharge and service fees while 30% of the Concierge Service, Inc.’s income will come from recurring monthly fees.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the concierge service industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. As such, Concierge Service, Inc. may have issues with top line income at the onset of operations as the current economic climate is in a decline. However, Management is targeting wealthy individuals and corporations as its primary demographic, and this group has far more economic staying power than the average American.
4.2 Industry Analysis
Companies that specifically cater to the personal needs of individual clients (including concierge services) generate an aggregate of $5 billion per year of revenue. Within this industry, there are approximately 13,000 companies that provide services identical or substantially similar to that of Concierge Service, Inc. Aggregate payrolls in each of the last five years has exceeded $1.3 billion, and the industry employs more than 55,000 people. The industry has grown significantly over the last ten years as more people have moved into the upper strata of income due to the technology and real estate boom. However, and as stated earlier, the industry may experience a pull back in revenues as the current economic climate has caused many people (including wealthy people) to cut discretionary expenditures.
4.3 Customer Profile
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Concierge Service, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Develop and distribute brochures to businesses that may become clients of Concierge Service, Inc.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
• Implement a public relations campaign that will increase the visibility of the Company in targeted lifestyle publications that focus on upper class living.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will increase the visibility and number of clients for the business from the onset of operations. As the Company is targeting a highly specific demographic, these marketing campaigns will be highly focused on providing information specifically to wealthy individuals and corporations. The business will also maintain a beautiful flash based interactive website that will showcase the services of the business, preliminary pricing information, contact information, and how to enroll in the Company’s concierge service programs. This website will be search engine optimized so that people searching online for concierge services can easily find the Company’s website. The Company will also hire a public relations firm to have newsworthy public relations announcements and news releases printed in popular lifestyle magazines and other publications that are read by wealthy individuals. As the business grows, Management may engage a larger advertising campaign that will include placing print advertisements in popular magazines such as Forbes, Fortune, Robb Report, and other high end lifestyle magazines.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• Concierge Service, Inc. will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $200,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. The services provided by Concierge Service, Inc. are purchased with discretionary income, and as such, negative economic climates may cause a decline in top line income. However, the Company will generate recurring streams of income from the monthly enrollment fees charged to customers, which will ensure the profitability of the business on a month to month basis. Additionally, the Company is targeted wealthy individuals that have greater economic staying power despite negative economic conditions.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis