Free Concert Promoter Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of a concert and event promotion firm while showcasing the expected financials and operations over the next three years. The Concert and Event Promoter, Inc. (“the Company”) is a New York based corporation that will provide marketing support and promotion of events on behalf of clients. The Company was founded by John Doe.
1.1 Products and Services
The Company provides entertainment and event marketing services to a broad array of music and other entertainment providers. Below is a brief list of the services that the Company’s offers: Public Relations related to Events and Concerts • Media Tours • Press Release Development and Distribution • Public Relations - Strategy and Positioning for Events/Concerts • Demographic Analysis of potential locations for events Marketing for Events and Concerts • Project per Project Consulting • Long-Term Service agreements • Single Event/Concert Promotion The third section of the business plan will further describe the services offered by Concert and Event Promoter, Inc.
1.2 The Financing
Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
It is the goal of the Company to provide outstanding public relations and marketing management to a broad spectrum of entertainers. Concert and Event Promoter, Inc. will strive to provide each client the greatest level of market visibility and promotion for their concerts and events.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the entertainment industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target artists and entertainers that regularly hold concerts and events.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Concert and Event Promoter, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, Concert and Event Promoter, Inc. requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Concert and Event Promoter, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Concert and Event Promoter, Inc. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
As stated in the executive summary, the Company will be actively engaged in the marketing and promotion of concerts and events on behalf of entertainment clients. The Company will be able to provide these services for both single events and ongoing tours. For each event, Mr. Doe and his team will aggressively promote the event using both traditional marketing means and “guerilla” style marketing tactics. Among traditional marketing means, the Company will develop ongoing relationships with local radio stations, newspapers, and other media outlets that will write commentary and articles about the artists while concurrently “plugging” their upcoming event. The business will also develop paid advertisements that will be placed among these same marketing channels. For the Company’s “guerilla” style marketing tactics, the Company will distribute local flyers, place posters, and hand out coupons for admission discounts within busy areas in cities/towns where events are to be held. Concert and Event Promoter, Inc. will receive per hour fees for the developing of each event/concert’s marketing plan, and a percentage (usually 15%) of the aggregate budget for the artist’s event marketing campaign. The percentage fees will be the primary source of income for the business.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the event promotion and entertainment marketing industries, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.
4.2 Industry Analysis
The US Economic Census indicates that there are approximately 5,000 companies that specialize in event management. Each year, these businesses aggregately generate more than $5 billion dollars a year of revenue and provide jobs for more than 40,000 people. The growth of this industry has remained in lockstep with the growth of the economy in general. The number of business’ operating within this industry has increased 15% over last five years while gross receipts have increased almost two fold.
4.3 Customer Profile
Among artist clients, Management expects that the average client will be a regional musical group, musician, comedian, or other artist that seeking to expand their audience through their concert and events. The Company will actively assist these artists expand their listening presence by selecting publications that attract demographics that are complimentary to the musician (or musical group’s) target audience.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Concert and Event Promoter, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the business.
5.1 Marketing Objectives
• Establish relationships with record labels, music executives, and touring companies.
• Develop strong relationships with talent agents throughout the United States.
5.2 Marketing Strategies
The Company and its Management intend to actively solicit public relations and marketing work from a selected audience of music labels, entertainment executives, and artists. Mr. Doe intend to develop a marketing campaign that will target these businesses and individuals through the use of advertisements in trade journals, entertainment publications, and through word of mouth referrals. Additionally, conventions, trade shows, online advertising activities, sales development and viral marketing campaigns follow carefully orchestrated strategies by the Company’s marketing personnel in conjunction with marketing experts. Timely coverage of Concert and Event Promoter, Inc. and its related services will be further directed through ongoing press relations, news releases and feature stories targeted at key professional communities and other media outlets. Publicity activities will be designed to generate ongoing coverage about the business in targeted media by providing writers and editors with newsworthy releases, features, stories, briefs, and visual material for their columns and stories. In depth coverage may also be obtained about the Company by hosting in-house interviews to be conducted by the Company’s CEO, John Doe.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• Concert and Event Promoter, Inc. will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. Events and concerts are expensive to attend, and during deleterious economic climates, artists and touring companies may scale down their events/concerts. However, the Company generates extremely high margins from its services, and Concert and Event Promoter, Inc. will be able to continually service its debt obligations despite moderate declines of top line income.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis