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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through May 31


Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2017


Free Children's Entertainment Center Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.



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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • FREE 30 Page Sample Private Placement Memorandum
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a children’s entertainment center while showcasing the expected financials and operations over the next three years. Children’s Entertainment Center, Inc. (“the Company”) is a New York based corporation that will provide use of the Company’s indoor jungle gym and arcade to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

Management intends to develop Children’s Entertainment Center facility as a dual children’s indoor jungle gym and arcade facility. The business intends to purchase many indoor jungle gym equipment pieces such as inflatable (for jumping), slides, castle-play areas, and other items that are commonly found in children entertainment centers. The business will also have a moderate arcade section which will feature a number of child friendly games. Additionally, the business will offer a limited food and beverage service which will include small sandwiches, coffee, and fountain drinks. This aspect of the business is very important because it will provide an additional stream of revenue for the business while concurrently allowing parents of children to stay at the facility longer. Finally, Children’s Entertainment Center will generate revenue streams from hosting birthday parties and other events within the facility. The third section of the business plan will further describe the services offered by the Children’s Entertainment Center.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Children’s Entertainment Center is committed to providing children with a safe and enjoyable environment through continually providing an expansive array of jungle gym equipment and arcade games.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals with children within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Children’s Entertainment Center, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Children’s Entertainment Center requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Children’s Entertainment Center, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of Children’s Entertainment Center. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Children’s Entertainment Center.

3.1 Use of the Facility

The primary revenue of Children’s Entertainment Center is the continuous usage of the many jungle gym equipment pieces and arcade games that will be feature within the facility. This jungle gym will feature small slides, climbing areas, plastic-castle play areas, and other items associated with children’s entertainment centers. The items within this area of the business are geared for children between the age of three and nine. Additionally, a portion of the facility will be segmented for arcade games which will allow the business to have access to a slightly older demographic (7 to 13 years old). This is another important revenue stream for the business as the very low costs associated with each arcade game use (25 cents to one dollar) will allow the business to generate multiple streams of high margin revenue.

3.2 Food and Beverage

The business will also maintain an area of the retail facility that will provide limited food and beverage service. This revenue center is extremely important for the business because it will provide an additional stream of income for the business will providing parents of children using the arcade an incentive to stay at the facility for a longer period of time. This business model is akin to Barnes and Nobles installation of cafes in most of their bookstores. This part of the business will serve small sandwiches, coffee/tea, and fountain drinks. The preliminary pricing schedule for these products can be found in the seventh section of the business plan. Mr. Doe is committed to providing healthy items for this menu.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the retail entertainment center industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The children’s entertainment (retail) industry generates approximately $1.5 billion dollars a year among 2,700 companies that operate retail jungle gym and arcade establishments. These revenue numbers do not include amusement parks, casinos, or resorts that provide arcade machines as a value added benefit to patrons. The industry employs more than 30,000 people and provides aggregate annual payrolls of $350 million dollars. As stated earlier, the industry is mature. The expected continued growth of these businesses is expected to mirror the general population growth plus the rate of inflation. The key to thriving within this industry is to provide patrons with an extensive menu of jungle gym equipment pieces and arcade games available for use. Children’s Entertainment Center by combining the use of jungle gyms with some arcade games, will allow the business to draw a greater age demographic among young customers than is usually expected within the retail children’s entertainment industry.

4.3 Customer Profile

Mr. Doe has developed the following demographic profile of the average customer: • Between the ages of 3 and 9 (with parent ages of 28 to 50). • Male or Female • Annual family income of $50,000+ • Is seeking a facility that provides entertainment for both parent and child In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Children’s Entertainment Center intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

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5.2 Marketing Strategies

Management intends on using a number of advertising and marketing channels to promote traffic to the Children’s Entertainment Center. The Company primarily intends to use a broad based advertising campaign that will raise the awareness of the retail location among the targeted young child and adolescent demographic. To that end, Management will place a number of advertisements in locally based newspapers and advertisements from the onset of operations which may include discount coupons or coupons for discounted admission. Management expects that this strategy will create an immediate draw to the Company’s initial location. Management also expects that the business will generate significant word of mouth advertising as the Company hosts events for children’s birthday parties. As more and more children are invited to Company hosted birthday parties, these youngsters may have their parents host their next birthday party at the facility. The Company anticipates that this type of advertising will take three to six months to become effective.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget



6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Children’s Entertainment Center will have an annual revenue growth rate of 8% per year.

  • • The Owner will acquire $125,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are somewhat vulnerable to changes in the general economy. The Company is providing entertainment for use among customers, which are not a necessity. However, the pricing point for Children’s Entertainment Center services is extremely low, and the general economy would need a serious recession before a revenue decline. The high margin revenue generated by the business will allow the Company to operate profitably despite negative economic climates.

7.3 Source of Funds


7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

 

7.7 Balance Sheet

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7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis