Free Bowling Alley Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
- All plans are updated for 2013!
1.0 Executive Summary
The purpose of this business plan is to raise $900,000 for the development of a bowling alley while showcasing the expected financials and operations over the next three years. Bowling Alley, Inc. (“the Company”) is a New York based corporation that will provide usage of its bowling lanes, food/beverage service, shoe rentals, and event management to customers in its targeted market. The Company was founded in 2009 by John Doe.
1.1 Products and Services
The primary revenue stream for the business will come from the ongoing usage of the Company’s bowling lanes, which will generate substantial high margin income for the business. The business, much like other bowling alleys, will also provide shoe rentals for its customers. The Company’s secondary stream of revenue will come from the sale of food/beverages and from the hosting of events at the bowling alley location. This is an extremely important secondary revenue source for the business as it will substantially increase the average amount of money spent by customer at the Bowling Alley. The third section of the business plan will further describe the services offered by the Bowling Alley.
1.2 The Financing
Mr. Doe is seeking to raise $900,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
The Bowling Alley’s mission is to become the recognized leader in its targeted market for providing an inviting atmosphere for enjoying bowling.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Bowling Alley, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Bowling Alley requires $900,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the Bowling Alley, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Bowling Alley. Based on historical numbers, the business could fetch a sales premium of up to 6 times earnings.
3.0 Products and Services
Below is a description of the services offered by the Bowling Alley.
3.1 Usage of Bowling Lanes and Rental of Shoes
As stated in the executive summary, the primary revenue stream for the Company will come from the ongoing usage of the Company’s bowling lanes coupled with revenues generated from shoe rentals. Management anticipates that the facility will feature 20 to 25 lanes. The Company will also generate revenues from the management of local bowling leagues, which will not only increase revenues, but will further sales of food/beverages.
3.2 Food/Beverage Service
The business will also maintain an area of the retail facility that will provide limited food and beverage service. This revenue center is extremely important for the Bowling Alley because it will provide an additional stream of income for the business.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the bowling alley industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. However, bowling allies usually operate with economic stability as the pricing point for the services offered is very low. Only a severe economic recession would impact the Bowling Alley’s ability to generate top line income.
4.2 Industry Analysis
The bowling alley industry generates approximately $1.5 billion dollars a year among 2,700 companies that operate retail facilities. These revenue numbers does not include amusement parks, casinos, or resorts that provide bowling alley services as a value added benefit to patrons. The industry employs more than 30,000 people and provides aggregate annual payrolls of $350 million dollars. As stated earlier, the bowling alley industry is mature. The expected continued growth of these businesses is expected to mirror the general population growth plus the rate of inflation.
4.3 Customer Profile
In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
The Bowling Alley intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Management intends on using a number of advertising and marketing channels to promote traffic to the Bowling Alley. The Company primarily intends to use a broad based advertising campaign that will raise the awareness of the retail location among the targeted demographic. To that end, Management will place a number of advertisements in locally based newspapers and advertisements from the onset of operations which may include discount coupons or coupons for free. This will create an immediate draw to the Bowling Alley’s location. Management also expects that the business will generate significant word of mouth advertising as the Company hosts events for children’s birthday parties. As more and more children are invited to the Bowling Alley for hosted birthday parties, these youngsters may have their parents host their next birthday party at the facility. The Company anticipates that this type of advertising will take three to six months to become effective.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• The Bowling Alley will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $900,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
The Bowling Alley’s revenues are somewhat vulnerable to changes in the general economy. The Company is providing bowling lanes for use among customers, which are not a necessity. However, the pricing point for the Company’s services is extremely low, and the general economy would need a serious recession before a revenue decline. The high margin revenue generated by the business will allow the Company to operate profitably despite negative economic climates.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis