Free Boat and Yacht Dealer Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $850,000 for the development of a boat and yacht dealer while showcasing the expected financials and operations over the next three years. Boat and Yacht Dealer, Inc. (“the Company”) is a New York based corporation that will provide sales of small boats, medium sized boats, and large sized yacht vessels to customers in its targeted market. The Company was founded by John Doe.
1.1 Products and Services
The primary revenue stream for the business will come from the direct sale of small and medium sized boats to the general public. Mr. Doe is currently sourcing a number of brand name manufacturers that will provide the business with its initial inventory of boats, which the Company will directly purchase. Subsequent boat inventories will be acquired in a similar fashion to that of a car dealer, where the boat is lent to the dealer until the time of sale. Management anticipates that it will sell approximately 150 small and medium sized boats per year. The secondary stream of revenue for the business will be the sale of yachts specific to a customer’s order. Management anticipates that the business will sell 2 to 3 yachts per year with an average sales price of $1.1 million. The business, as time progresses, may be able to expand this business by developing brokering relationships with other yacht dealers and wholesalers throughout the United States. The third section of the business plan will further describe the services offered by Boat and Yacht Dealer.
1.2 The Financing
Mr. Doe is seeking to raise $850,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
1.3 Mission Statement
The Boat and Yacht Dealer’s mission is to provide customers with uncompromising service and support for all of their boat/yacht purchasing needs.
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the marine vessel sales industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target wealthy individuals within the target market and on a national basis.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Boat and Yacht Dealer, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, Boat and Yacht Dealer, Inc. requires $850,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Boat and Yacht Dealer, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Boat and Yacht Dealer. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings plus the value of the Boat and Yacht Dealer’s inventory.
3.0 Products and Services
Below is a description of the marine vessels sold by the business.
3.1 Small and Medium Sized Boat Sales
The primary revenue center for the business will be the sale of standard small and medium sized boats that have a price range of $25,000 to $100,000. Mr. Doe is currently sourcing a number of manufacturers that will provide the business with its initial inventories of boats.
3.2 Sales of Yachts
The Company’s secondary revenue center will come from the sale of prefabricated and custom developed yachts for high income and high net worth individuals. As stated in the executive summary, Management anticipates that it will sell approximately two to three yachts per year with an average sales price of $1.1 million. However, Mr. Doe also intends to develop relationships with major boat and yacht distributors throughout the United States so that the business can act in a brokerage capacity for wealthy people that want customization to their vessels or are seeking to purchase yachts with a value in excess of $3 million. The Company will earn gross margins of 10% to 15% from the sale of each yacht.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the marine vessel sales industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. During these times, the Boat and Yacht Dealer may experience a decline in revenue as people cut back on major purchases such as boats and yachts. However, the Company is targeting a high net worth demographic, and these people may continue to purchase big ticket items due to the fact that they have tremendous economic stability.
4.2 Industry Analysis
Within the United States there are more than 5,500 dealers of new and used boats and yachts. Each year, these businesses aggregately generate more than $12 billion in revenues while providing jobs to more than 41,000 people. Aggregate payrolls in each of the last five years have exceeded $1.2 billion. However, payouts to employees are actually around $2 billion per year due to sales commissions for sold boats and yachts. This is a mature industry, and the future expected growth rate is expected to be on par with that of the general economy.
4.3 Customer Profile
Boat and Yacht Dealer’s average client will be a upper middle to upper class man or woman living in the Company’s target market. Common traits among clients will include: • Annual household income exceeding $250,000 (for boat sales). • Annual household income exceeding $2,000,000 (for yacht sales). • Lives or works no more than 50 miles from the Company’s location. • Will spend $25,000 to $1,000,000 on a boat or yacht. • May require financing to acquire their selected vessel.
4.4 Competitive Analysis
This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.
5.0 Marketing Plan
Boat and Yacht Dealer, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
5.1 Marketing Objectives
• Establish relationships with other boat and yacht dealers within the United States so that the business can maintain boat/yacht brokering operations.
• Implement a local campaign with the Company’s targeted market via the use of newspaper advertisements, media advertisements, billboards, and word of mouth advertising.
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow the Boat and Yacht Dealer to easily target high net worth and high income men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Boat and Yacht Dealer, Inc. will also use an internet based strategy. This is very important as many people seeking big ticket items such as boats and yachts, now the Internet to conduct their preliminary searches. Mr. Doe will register the Boat and Yacht Dealer with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing the Company’s location, its inventories of boats and yachts, financing information, and relevant contact information. Mr. Doe will also have a web development firm implement a nationwide internet based marketing campaign that will include the use of search engine optimization and pay per click advertising so that the website receives traffic on a national basis. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the boats that the Company is selling. As time progresses, Management may implement a regional and national level public relations and marketing campaign that will place advertisements among high end lifestyle magazines (such as Robb Report) to effectively target wealthy people that are seeking to purchase a yacht of large sized boat. These publications often reach international buyers, and with the value of the dollar declining, many wealthy overseas people have come to the US to make large scale boat and yacht purchases.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• Boat and Yacht Dealer will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $850,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. Boats and yachts are high ticket items, and during times of economic recession, the business may see a decline in its revenues. However, the demographic of people that are purchasing the Company’s items are high net worth individuals who are less swayed by deleterious economic conditions. As such, the business will be able to remain cash flow positive and profitable despite moderate drawbacks in revenue.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis