Free VC Directory
With any B-Plan Purchase
425 Page Capital Directory
Through May 31


Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans

Are Updated for 2017



Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through May 31


Business Plan Writer
$425 Flat Rate
No Templates Used
7 Day Turnaround

All Purchased Plans
Are Updated for 2017


Free Baby Boutique Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.



Return to Samples Page

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • FREE 30 Page Sample Private Placement Memorandum
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of a baby oriented clothing and furniture retailer while showcasing the expected financials and operations over the next three years. Baby Boutique, Inc. (“the Company”) is a New York based corporation that will provide an extensive line of infant/baby apparel, furniture, and other accessories to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The Baby Boutique will specialize in the retailing of baby oriented apparel, furniture, and accessories to the general public. The Company will make available a large line of baby clothes and footwear from a number of brand name suppliers. The business will also carry a full line of products from varying baby furniture manufactures. These products include changing tables, cribs, and special beds for young children. In addition to maintain a traditional retail store, the business will also launch an e-commerce based website once retail operations have commenced. This will allow Baby Boutique, Inc. to rapidly turnover its inventory on a month to month basis. The third section of the business plan will further describe the services offered by the Baby Boutique.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

Baby Boutique’s mission is to provide customers with an expansive inventory of clothing, furniture, and accessories for all of their infant or baby’s needs.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target mothers and expectant families within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Baby Boutique, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Baby Boutique requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of Baby Boutique, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Baby Boutique. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the products offered by the Baby Boutique.

3.1 Sales of Infant and Baby Clothing

The primary segment of the Company’s operations is the sale of clothing and footwear for children between days old and twenty four months. The business will carry an expansive inventory of products from many brand name merchandisers. Recently, major branded label apparel manufacturers such as Nike, Reebok, Polo, J. Crew, and Anne Geddes have all launched lines specifically geared for toddlers and infants. Management is currently seeking to develop relationships with several wholesalers that the Company will use for infant/young child apparel and footwear product sourcing.

3.2 Sales of Furniture and Other Products

The secondary segment of the Company’s operations is the sale of furniture for infants and toddlers. Much like apparel inventories, Baby Boutique, Inc. will stock a large selection of cribs, changing tables, dressers, and beds for children between newborns and toddlers. In addition to furniture, apparel, and footwear, the business will also carry a line of diaper bags, strollers, and other items normally associated with managing the needs of young infants and toddlers. Management is currently sourcing the wholesalers for these goods.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the baby clothing and furniture industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. However, retailers that cater to the needs of expectant families and families with infants and young children are relatively immune from deleterious changes in the general economy. This is simply due to the fact that mothers and expectant families will continue to require the products sold by these business, and as such, these companies enjoy a great deal of economic stability.

4.2 Industry Analysis

In terms of children clothing sales (including those for infants and children under the age of one), this segment of the industry generates $19 billion dollars a year. There are 6,000 businesses that operate in the United States that supply clothing and accessories for infants and children under the age of 5. The growth of these businesses has mirrored the growth of the general economy. However, the number of businesses operating within this market has shrunk 10% as many stores have opted to sell their wares solely over the Internet. This trend is expected to continue. The business of baby oriented furniture selling is a large industry that generates in excess of $9.2 billion dollars per year. These receipts are generated among 700 businesses that operate a number of retail stores across the United States. The industry employs more than 30,000, and has grown at an average rate of 4.6% per year. This trend is expected to continue as the birth rate of the country remains stable. During the last five years, the number of companies entering the market has grown 8 percent, while gross revenues have increased in excess of 50%. This disproportionate rate of growth (discounting for inflation) leads Management to believe that the market for baby products is growing beyond the rate of supply.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Baby Boutique intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

  •  

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Baby Boutique to easily target expecting women and families within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Baby Boutique, Inc. will also use an internet based strategy. This is very important as many people seeking local retailers, such as baby apparel and furniture stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Company with online portals so that potential customers can easily reach the business. The Company will also develop its own online website which will showcase the Company’s location, its product lines, and e-commerce functionality so that customers can place orders directly over the internet. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the baby, infant, and young child oriented products that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget



6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • Baby Boutique, Inc. will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, the high gross margins generated by the business will ensure that the business will maintain profitability despite deleterious economic conditions. Additionally, infant/toddler/child apparel and related items are demanded by families regardless of negative economic climates, and as such, the business will be able to sustain any moderate decline in top line income.

7.3 Source of Funds


7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

 

7.7 Balance Sheet

.

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis