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Custom Business Plan
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Free VC Directory

With any B-Plan Purchase
425 Page Capital Directory
Through Aug. 31


Custom Business Plan
$425 Flat Rate
No Templates Used
7 Day Turnaround
Free Antique Store Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. This free business plan demonstration purposes only. If you are interested in purchasing the completed editable MS Word and Excel documents for this business plan, please click the button below! Also, the text of the business plan is formatted with a fully automated table of contents.



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It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

  • Excecutive Summary
  • Company and Financing Summary
  • Products and Services Overview
  • Strategic Analysis with current research!
  • Marketing Plan
  • Personnel Plan
  • 3 Year Advanced Financial Plan
  • Expanded Financial Plan with Monthly Financials
  • FREE 30 Page Sample Private Placement Memorandum
  • FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!
  • All plans are updated for 2013!

1.0 Executive Summary

The purpose of this business plan is to raise $100,000 for the development of an antique store while showcasing the expected financials and operations over the next three years. Antique Store, Inc. (“the Company”) is a New York based corporation that will provide sales of antiques to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

The primary revenue center for the business will come from the sales of antiques owned by Mr. Doe and from dealers within the Company’s targeted market. On each dollar of revenue generated, Mr. Doe anticipates that the business will earn gross margins of 60%. The Antique Store will also produce profits from shipping and handling charges among customers that need their purchases shipped to them. In addition to making retail sales through the Company’s store, the business will also maintain an online portal from which to divest its inventories of antiques. The business will also use popular auction sites such as EBay in order to further sales. The third section of the business plan will further describe the products and services offered by the Antique Store.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Antique Store’s mission is to become the recognized leader in its targeted market for the distribution of high quality and authentic antiques.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the antique distribution industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Antique Store, Inc. The Company is registered as a corporation in the State of New York

2.2 Required Funds

At this time, the Antique Store requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Antique Store, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Antique Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the antique products sold by the Antique Store.

3.1 Sales of Antiques

As discussed in the executive summary, the primary revenue center for the business will come from the sale of authentic antiques through the Company’s retail store and via its online channels. The business will directly purchase antiques as well as sourcing dealers that will sell their goods through the Company’s location on a consignment basis. Antiques that are consigned through the Antique Store’s location will generate commissions of 40%. For each antique product sold by the business, the Company will issue a certificate of authenticity that states that is an authentic antique item.

3.2 Shipping and Handling Fees

The Company’s secondary revenues will come from the distribution of antiques to customers within the target market as well as customers that place orders from the Company’s e-commerce platform and via EBay. The business will earn contribution margins of 30% on each dollar of shipping and handling fees charged to customers.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the antique store industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US may enter a double dip recession. Technically, the US Economy has ended its recession with the recent addition of new jobs and GDP growth.

4.2 Industry Analysis

Within the United States, there are 19,000 retailers that specialize in the traditional brick-and-mortar and online distribution of antique items. Each year, these businesses aggregately generate approximately $9 billion per year. The industry employs approximately 120,000 people. Annual payrolls for each of the last five years have exceeded $1.9 billion. The antique store industry is expected to have an average annual growth rate that it is on par with that of the general economy. Now that the economy is out of its recession, more normalized growth is expected to resume within the industry.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Antique Store intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Antique Store.

5.1 Marketing Objectives

  • • Develop an online platform (including listing antique products on EBay) in order to further sales from outside of the Antique Store retail location.

  • • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

  • • Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Antique Store to easily target antique enthusiasts within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Antique Store will also use an internet based strategy. This is very important as many people seeking local retailers, such as antique stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Antique Store with online portals so that potential customers can easily reach the business. The Company will also develop its own online website so that sales can be made from outside of the retail location. The business will also list all of its items online via EBay and other popular auction sites. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the antiques and distribution services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget



6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

  • • The Antique Store will have an annual revenue growth rate of 16% per year.

  • • The Owner will acquire $100,000 of debt funds to develop the business.

  • • The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. Antiques are a luxury, and as such, a more severe economic recession could cause consumers to reduce their expenditures on things such as antiques.

7.3 Source of Funds


7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

 

7.7 Balance Sheet

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7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis