Free Exotic Car Rental Service Business Plan
For Raising Capital from Investors, Banks, or Grant Companies!
Please note that the financials
in this complete free business plan are completely fictitious and may not
match the text of the business plan below. This free business plan demonstration
purposes only. If you are interested in purchasing the completed editable MS Word
and Excel documents for this business plan, please click the button below! Also,
the text of the business plan is formatted with a fully automated
table of contents.
It should be noted that there is no special software required to use these
templates. All business plans come in Microsoft Word and Microsoft Excel format.
Each business plan features:
- Excecutive Summary
- Company and Financing Summary
- Products and Services Overview
- Strategic Analysis with current research!
- Marketing Plan
- Personnel Plan
- 3 Year Advanced Financial Plan
- Expanded Financial Plan with Monthly Financials
- FREE 30 Page Sample Private Placement Memorandum
- FREE PowerPoint Presentation for Banks, Investors,
or Grant Companies!
1.0 Executive Summary
The purpose of this business plan is to raise $300,000 for the development of a car
rental agency that specializes in the rental of exotic cars while showcasing the
expected financials and operations over the next three years. The Exotic Car
Rental Service Inc. (“the Company”) is a New York based corporation that will provide the
rental of very high end sports cars and luxury automobiles in its targeted
market. The Company was founded by John Doe.
1.1 Products and Services
As mentioned above, the Exotic Car Rental Service will be
actively engaged in the rental of high end vehicles within its targeted market.
These vehicles will include brand name vehicles such as Rolls Royce, Porsche,
Ferrari, Lamborghini, Lotus, Bentley, and related high end vehicles. A bulk of
the Company’s revenues will come from the daily rental charges for vehicle
usage. The business will also recognize revenues from the sale of insurance
services and gasoline charges to customers.
At the onset of operations, the Company intends
to have a leased fleet of 10 vehicles that will be acquired on a leased basis.
The third section of the business plan will further describe the services
offered by the Exotic Car Rental Service.
1.2 The Financing
Mr. Doe is seeking to raise $300,000 from as a bank loan. The interest
rate and loan agreement are to be further discussed during negotiation. This
business plan assumes that the business will receive a 10 year loan with a 9%
fixed interest rate. The financing will be used for the following:
Development of the Company’s Exotic Car Rental Service location.
Financing for the first six months of operation.
Capital to lease 10 vehicles at the onset of operations.
Mr. Doe will contribute $10,000 to the venture.
1.3 Mission Statement
The Exotic Car Rental Service’s mission is to become the recognized leader in its
targeted market for renting high end vehicles to the general public on a daily
1.4 Mangement Team
The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the
exotic car industry. Through his expertise, he will be able to bring
the operations of the business to profitability within its first year of
1.5 Sales Forecasts
Mr. Doe expects a strong rate of growth at the start of operations. Below are the
expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first
three years of operation. Mr. Doe intends to implement marketing campaigns that
will effectively target individuals within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Exotic Car Rental Service, Inc.
The Company is registered as a corporation in the State of
2.2 Required Funds
At this time, Exotic Car Rental
Service, Inc. requires $300,000 of debt funds. Below is a breakdown of how these
funds will be used:
2.3 Investor Equity
Mr. Doe is not seeking an
investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of Exotic
Car Rental Service, Inc.
2.5 Exit Strategy
If the businesIf the business is very
successful, Mr. Doe may seek to sell the business to a third party for a
significant earnings multiple. Most likely, the Company will hire a qualified
business broker to sell the business on behalf of Exotic Car Rental Service, Inc.
Based on historical numbers, the business could fetch a sales premium of up to 7 times earnings.
3.0 Products and Services
3.1 Exotic Car Rentals
The primary source of revenue
for the business will come from the direct daily rental of the Company’s fleet
of approximately 10 exotic vehicles. Management expects that 75% of all rentals
will fall into the economy or standard class. Daily charges to clients will
range from $500 to $750 per day depending on the type of vehicle they intend to
The business will offer high
end services including the drop-off and pick up of vehicles for an additional
fee. At all times, a customer will be able to reach the business in the event of
an accident or emergency.
3.2 Ancillary Fees and Insurance
addition to daily charges made to vehicle renters, the Company will earn
secondary streams of revenue from the sale of additional insurance. This is an
important secondary steam of revenue for the business as sales of additional car
insurance will generate substantial gross margins for the Exotic Car Rental
Service. Additionally, the Company will charge substantial fees to customers
that do not return the vehicles with full gas tanks. Approximately 25% of the
Company’s aggregate revenues will come from the sale of insurance and gas fees.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the car rental industry, the customer
profile, and the competition that the business will face as it progresses
through its business operations.
Currently, the economic market condition in the United States is moderate. Unemployment
rates have declined while asset prices have increased substantially. In the
event of an economic recession, the Exotic Car Rental Service may have a decline
in its revenues as people pullback on luxury expenditures including the rental
of high end cars.
4.2 Industry Analysis
Within the United States, there are more than 5,000
companies (that operate one or more locations) that provide daily car rental
services to the general public. Each year, these businesses aggregately generate
more than $20 billion dollars of revenue and provide jobs to more than 120,000
people. Aggregate payrolls in each of the last five years have exceeded $3.1
billion. Approximately 5% of all car rental agencies specialize specifically in
the rental of exotic vehicles.
This is a mature industry, and
the future expected growth rate is expected to equal that of the general
economy. As mentioned above, despite the currently high gasoline prices, the
industry will continue to remain profitable as business travelers will continue
to require rented vehicles during their business trips.
4.3 Customer Profile
The Company’s average client
will be a middle to upper middle class individuals in the Company’s target
market. Common traits among clients will include:
Annual household income
Will spend $400 to $700 per day
with the Exotic Car Rental Service.
Lives or is within 50 miles of
the Company’s location.
4.4 Competitive Analysis
This is one of the sections of
the business plan that you must write completely on your own. The key to writing
a strong competitive analysis is that you do your research on the local
competition. Find out who your competitors are by searching online directories
and searching in your local Yellow Pages. If there are a number of competitors
in the same industry (meaning that it is not feasible to describe each one) then
showcase the number of businesses that compete with you, and why your business
will provide customers with service/products that are of better quality or less
expensive than your competition.
5.0 Marketing Plan
The Exotic Car Rental Service intends to
maintain an extensive marketing campaign that will ensure maximum visibility for
the business in its targeted market. Below is an overview of the marketing
strategies and objectives of the Exotic Car Rental Service.
5.1 Marketing Objectives
Develop an online presence by developing a website and placing the Company’s
name and contact information with online directories.
Implement a local campaign with the Company’s targeted market via the use of
flyers, local newspaper advertisements, and word of mouth advertising.
Establish relationships with airports and travel agents surrounding the target
5.2 Marketing Strategies
Mr. Doe intends on using a
number of marketing strategies that will allow the Exotic Car Rental Service to
easily target tourists and residents living in target market. These strategies
include traditional print advertisements and ads placed on search engines on the
Internet. Below is a description of how the business intends to market its
services to the general public.
The Exotic Car Rental Service
will also use an internet based strategy. This is very important as many people
seeking specialized services, such as exotic car rental services, now the
Internet to conduct their preliminary searches. Mr. Doe will register the Exotic
Car Rental Service with online portals so that potential customers can easily
reach the business. The Company will also develop its own online website, which
will include functionality for people to book and pay for vehicle rentals
directly through the Company’s online platform. This marketing feature is common
to most companies that rent cars to the general public.
Mr. Doe will also develop
relationships with local travel agents that will make arrangements for rentals
among people that are traveling through the target market and want to drive an
exotic car while on vacation.
In this section, describe the pricing of your services and products. You should provide as much
information as possible about your pricing as possible in this section. However,
if you have hundreds of items, condense your product list categorically. This
section of the business plan should not span more than 1 page.more than 1 page.
6.0 Organizational Plan and Personnel Summary
6.1 Corporate Organization
6.2 Organizational Budget
6.3 Management Biographies
In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
The Company has based its
proforma financial statements on the following:
The Exotic Car Rental Service
will have an annual revenue growth rate of 16% per year.
The Owner will acquire $300,000
of debt funds to develop the business.
The loan will have a 10 year
term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic
downturn, the business may have a decline in its revenues. However, the high
gross margins generated by the business will ensure that the business is able to
remain profitable and cash flow positive at all times.
7.3 Source of Funds
7.4 General Assumptions
7.5 Profit and Loss Statements
7.6 Cash Flow Analysis
7.7 Balance Sheet
7.8 General Assumptions
7.9 Business Ratios
Expanded Profit and Loss Statements
Expanded Cash Flow Analysis